During early days, businesses used to follow a “production approach”, where things were produced and sold to masses. Then came “sales approach” where more things were produced and forced into high sales. This approach was considered the best until the “marketing” approach was introduced recently. This approach emphasizes that companies need to understand their “markets” or “customers” before designing their business processes. Today, armed with this understanding of markets, companies are trying to be more effective, internally as well as externally, using software and technology.
In last two decades, businesses have seen a massive shift in how they communicate internally and externally. In this quest for companies to touch their customers at multiple points and to minimalize the complicated business processes, “digitization” is playing a major role. Organizations, today, want to be agiler in their business workflows and reach-time to market.
At Greysoft, we help these companies with transforming technology solutions, so that they can focus more on their core business processes.